Skip to content
For The Love Of Afro, Curls, Kinks & Coils ❤️‍🔥
For The Love Of Afro, Curls, Kinks & Coils ❤️‍🔥
Free UK delivery over £50
Subscribe to our Hair Flex Club for exclusive discounts
Shop Ayanae gift cards
by As I Am

Curling Jelly, Coil and Curl Definer 454g




What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.


• Defines coils and curls
• Minimizes frizz
• Reduces shrinkage and enhances stretch
• Locks in precious moisture as you harmonize your coils
• Formulated with nature's best moisturizers and curl boosters

How to Use

• Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)

• Apply As I Am Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.

• Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.

• To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style.

• Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue.

• Fluff, separate or arrange your coils to style, only after hair is completely dry.

• For added moisture, scrunch As I Am Moisture Milk or As I Am DoubleButter Cream onto hair.


Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Extract, Hydroxyethylcellulose, Betaine, Beta Vulgaris (Beet) Root Extract, Pectin, Tocopheryl Acetate, Xanthan Gum, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Sucrose, Fragrance/Parfum, Caprylyl Glycol, Potassium Sorbate, Coumarin, Limonene

Gluten-Free | Vegan | Peg-Free | Cruelty-Free | Paraben-Free | Phthalate-Free | Talc-Free

Packaging - Degradable | Packaging - Recyclable