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For The Love Of Afro, Curls, Kinks & Coils ❤️‍🔥
For The Love Of Afro, Curls, Kinks & Coils ❤️‍🔥
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by As I Am

Cleansing Pudding Moisturising Cleanser 237ml




With Coconut, Amla, & Tangerine
Gently Cleanses Curly Hair
Eases Combing by 62%.
Detangling of Curls made easier by 78%.

This curly hair shampoo gently removes sebum, dirt, build up and environmental impurities from the hair and scalp.

Sulfate-free. Will not strip hair or scalp of the precious natural moisture that makes it thrive.

Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.

Safe for color-treated hair.

Eases Combing and Detangling significantly, making it the best shampoo for curly hair.

How to Use

• Wet hair thoroughly. • Gently massage into lather throughout hair and scalp. • Rinse well. • Repeat as necessary. • Follow with conditioning. Use either As I Am Hydration Elation Conditioner or As I Am Leave-In Conditioner. Use as needed on an intermittent basis with As I Am Coconut CoWash Cleansing Conditioner. After clarifying, condition with As I Am Hydration Elation Conditioner.


Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Extract, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene FIS: 193-140-N *Certified Organic Gluten-Free | Vegan | Cruelty-Free | Paraben-Free | Peg-Free | Phthalate-Free | Talc-Free Packaging - Degradable | Packaging - Recyclable